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About us

Experience the Difference


We started down this road because we saw a need to make it easier to find the next genetic piece for your operation.

As the utilization of AI and embryo transfer continues to grow, we have sought after partnerships with veterinary services, reproductive service providers and breeders to develop a network people all with a common goal in mind.

We want to make it easier for you, the breeder, to do what you do best - make the next generation!

(608) 352-3227

office@sireshowcase.com

Explore New Opportunities


We offer several options to get your sires listed. Reach out to us for more details on the process and what it takes. Our goal is to make it as simple and straightforward as possible.


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Meet our team

Dedicated professionals advancing livestock genetics

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind our genetic innovations. He is dedicated to improving livestock quality through research and development.

Mich Stark

Chief Genetic Officer

Mich is passionate about advancing livestock genetics. With years of experience as a Commercial Director in the agricultural sector, Mich has been instrumental in driving our company’s growth. He is a leader in the field.

Aline Turner

Chief Technical Officer

Aline is a passionate leader in the livestock genetics industry, mentoring a team of experts and engaging with a community of breeders and farmers dedicated to improving livestock quality.

Iris Joe

Chief Genetic Officer

Iris, with her extensive background in animal genetics, helps us analyze data effectively and implement strategies that elevate our clients' livestock quality to new heights.